Let’s get one thing straight: Reels and video still rule the social media world—but that doesn’t mean you have to be front and center every single time.
If the idea of hitting “record” makes you want to disappear into your blanket cocoon with a cup of coffee (or wine, no judgment), you are not alone. Most of the time, those of us behind the business accounts are in our jammies or pleasure wear, hair in a bun, definitely not dolled up and “camera-ready”.
And sure, you could argue that’s the most authentic version of ourselves—which it totally is—but let’s be real: we’re all a little vain. We want to show up as the best version of ourselves, or at least with a little lip gloss and decent lighting. We get it. The pressure is real.
So, what if we told you there are plenty of ways to show up without actually showing up on camera?
Here are some creative, faceless video ideas and tips to help you stay visible—without stepping too far outside your comfort zone:
1. Voiceovers Are Your New Best Friend
Record your voice sharing a tip, story, or answer to a frequently asked question. Pair it with:
A screen recording of you working in Canva or packaging an order
A timelapse of your workspace or daily routine
Stock or branded video clips
Pro tip: Use Instagram’s built-in voiceover tool or record in your phone’s voice memo app for a more casual vibe.
2. Lean Into Text-Only Storytelling
Reels with trending music + bold text are still engaging. Try:
“3 Things I Wish I Knew Before Starting My Business”
“I said yes when I should’ve said no—and here’s what happened.”
“What I’d Tell Any New Business Owner in 10 Seconds”
Use animated text, fun transitions, or Canva’s video templates to make it pop.
3. Let Your Products or Services Shine
Create videos that focus on what you do, not what you look like:
A hands-only tutorial or packaging video
A quick before-and-after
Behind-the-scenes of your process, shot from behind or overhead
4. Repurpose Content into Reels
Turn an old blog post, caption, or testimonial into a Reel using tools like:
Canva’s “Talking Presentation” templates (you don’t have to show your face!)
InShot or CapCut for dynamic text + stock footage mashups
5. Use Templates + Trends Thoughtfully
You don’t need to memorize a script or be an improv star. Try:
Lip-syncing a trending audio that fits your niche
Using the green screen tool to talk about a visual (not yourself)
Following a “this or that” trend using just on-screen text
And remember: Most of us aren’t nailing it on the first take. Or the fifth. Or the twelfth. Creating content takes time. It’s messy. It’s full of retakes and do-overs. But that’s normal.
You don’t have to be “on” to show up for your business. The goal isn’t perfection—it’s connection. If your content helps just one person feel seen, learn something, or laugh a little, it’s already done its job. So go ahead, post that faceless Reel. Your lip gloss can wait.
Need help bringing these ideas to life? Reach out to Take Flight—we’ll walk you through these strategies (and more!) to help you confidently promote your small business without ever stepping in front of the camera. Let’s make social media work for you.