Social Media Priorities for Small Businesses This Year

The start of a new year often brings a lot of pressure when it comes to social media. New platforms, new features, new “must-do” strategies, all while you’re already trying to run a business, manage life, and maybe recover from a busy or chaotic year.

If social media feels overwhelming right now, you’re not alone. And the good news? You don’t need to do more this year, you just need to do the right things.

Here’s what small business owners should actually be focusing on in social media this year, and what you can let go of.

1. Consistency Still Matters… But It Doesn’t Mean Daily Posting

Consistency has always mattered, but it doesn’t mean posting every day or chasing the algorithm. What matters more is showing up regularly in a way that’s sustainable for you.

Two to three intentional posts per week will always outperform sporadic bursts followed by burnout. The goal isn’t volume, it’s reliability. Your audience should know what to expect from you and feel confident that you’re present.

2. Engagement Matters More Than Follower Count

It’s easy to fixate on likes, follows, and views, but those numbers don’t always translate into business growth.

What matters now are meaningful interactions: comments, DMs, saves, and shares. These are signs that your content is resonating with the right people , the ones most likely to become clients or customers.

True followers will always be more valuable than vanity numbers.

3. Educational and Personal Content Is What Builds Trust

People want to learn from you and connect with you.

Educational content positions you as an expert, while personal or behind-the-scenes content reminds people there’s a real human behind the brand. You don’t need to overshare, but showing your process, values, and personality builds trust far faster than polished sales posts alone.

4. You Don’t Need Every New Platform or Feature

Every year brings new tools, trends, and “must-use” features. The truth? You don’t need all of them.

Choose one or two platforms and a few content formats you can realistically maintain. Master those before adding anything new. Social media should support your business, not run it.

5. Strategy Beats Spontaneity

Posting “when you remember” or only when inspiration strikes usually leads to inconsistency and frustration.

A simple strategy, even a basic monthly content plan creates clarity, saves time, and removes the daily stress of wondering what to post. When you have a plan, social media becomes more intentional and far less overwhelming.

ONE Final Thought

If social media has felt heavy, inconsistent, or confusing, that’s often a sign that strategy, not effort is missing.

This year doesn’t require a complete overhaul. It requires focus, intention, and a realistic plan that fits your business and your life.

If social media feels overwhelming or inconsistent, it’s often not a lack of effort, it’s a lack of strategy. If you’re ready for a clearer, more sustainable approach, Take Flight would love to help.

Why Small Businesses Win When They Collaborate

There’s something really powerful that happens when small business owners come together. We often spend so much time wearing all the hats…creator, marketer, bookkeeper, customer service rep, that collaboration can feel like a luxury. But in truth, it’s one of the smartest, most sustainable ways to grow.

Lately, I’ve been reminded just how impactful connection can be, thanks to one of my amazing clients who recently started the SoCal Small Business Social Club. What began as a simple idea, to gather local entrepreneurs in one room, has turned into an inspiring community of people who genuinely get it.

What moves me most about small business owners is the heart behind the work. These are the hard workers, deep thinkers, and creative spirits who pour their energy into building something meaningful, often while juggling families, full-time jobs, or side hustles. Many are driven not by profit alone, but by the hope of creating something better for themselves and their communities.

When we support small businesses, we’re investing in people with courage, the ones who take the leap, stay up late brainstorming, and show up every day to do work that matters. Every collaboration, purchase, or word of encouragement helps someone’s vision take flight.

At these meet-ups, conversations flow easily because we all share the same challenges: managing social media, balancing family and business, keeping momentum when motivation dips. And yet, for every pain point, there’s a small win waiting to be celebrated, landing a new client, mastering Reels, or simply carving out time for creativity again.

What’s so refreshing about collaboration in spaces like this is that it’s not about competing for attention; it’s about lifting each other up. One person’s idea sparks another’s. Someone’s story of resilience reminds you to keep going. Partnerships and cross-promotions naturally form, and suddenly, everyone’s reach expands, organically and authentically.

Here are a few simple ways collaboration can help your business take flight:

• Cross-promote each other’s work on social media. A simple tag or shared post introduces your business to a new audience.

• Co-host an event or giveaway. Shared energy and resources make it easier, and more fun to connect with your community.

• Exchange expertise. You might be a marketing pro while someone else excels at email strategy, photography, or product packaging. Collaboration allows everyone to play to their strengths.

Small business ownership can be lonely at times, but connection changes everything. Surrounding yourself with people who understand your journey, and who want to see you succeed, is the kind of support that fuels sustainable growth.

So here’s your reminder: collaboration isn’t just good for business, it’s good for the heart. ❤️